- Delicious! At Taco Bell drive-thrus, brands are introducing speech AI with plans to spread it out nationally by 2024.
- Voice AI promises a better customer experience with fewer wait times and more order accuracy.
- Yum! Brand is confident in using AI to revolutionize fast food service, even in the face of obstacles faced by others.
By the end of 2024, Yum! Brands, Inc. hopes to have speech AI technology used in hundreds of drive-thrus. There is a drive-thru Taco Bell in the US. The long-term objective of the company is to incorporate voice AI technology into all of its brands’ drive-thrus.
Voice AI Makes Its Debut at Taco Bell Drive-thrus
Voice AI technology was introduced by Taco Bell and is currently accessible at more than 100 locations in 13 states. Its goal is to enhance both the customer and employee back-of-house experiences. Its advantages include less work for employees, more accurate orders, consistent, amiable service, and shorter wait times—all of which help Taco Bell expand profitably. Delicious! Franchisees and their brands.
Delicious! Taco Bell and its brands have collaborated closely to make sure voice AI benefits both staff and customers. Utilizing digital menu boards to fuel its drive-thru customer experience ecosystem, the company is delighted to introduce its next-generation rewards loyalty program and point-of-sale system later this year. Voice AI technology adopts a holistic strategy, utilizing insights, data, and feedback to enhance customer relationships. To provide a strong ordering experience, it relies on straightforward and user-friendly technologies.
Taco Bell has been creating and acquiring technology and, in certain situations, working with leading partners to facilitate and ease experiences, operations, and insights for patrons and staff while encouraging growth for franchisees. Its global reach has made this feasible. The company has scaled its proprietary digital and AI-driven ecosystem to great success, working with franchisees to equip them with special talents to set their brands apart.
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A Cautionary Tale: Learning From McDonald’s AI Journey
Recall that McDonald’s just ventured into comparable territory. Their endeavor to offer AI-driven services didn’t exactly turn out as planned, to put it simply. Customers were more irritated by the tech’s inability to handle the whole spectrum of human contact and accuracy problems than by a bad day’s worth of ketchup. It was a difficult learning curve that illustrated the limitations of both people and technology.
The adoption of voice artificial intelligence (AI) aims to improve everyone’s experience, not merely create media buzz. Employee attention can be diverted to more engaging tasks, like making sure your Gordita Crunch is nothing short of spectacular. For patrons who are starving, the priority is to receive their food promptly and engage in a distinctive conversation that might elevate our spirits.
Speak Remember that AI is available and waiting to receive your order the next time you’re craving a Cheesy Gordita Crunch. Just always remember to say “please” and “thank you”; you never know, AI might develop feelings of its own.